Logo Questions

General Impressions

First Impression: What is your initial reaction to each logo?

Aesthetics: Which logo do you find more visually appealing?

Practical Considerations

Versatility: Which logo would look better in different sizes and formats (e.g., on a website, business cards, branded clothing)?

Scalability: Which logo maintains clarity and impact when scaled up or down?

Colours

Colour Psychology: What emotions or messages do the colours in each logo convey?

Contrast and Readability: Which logo has better colour contrast, enhancing readability and visibility?

Emotional and Psychological Impact

Professionalism: Which logo appears more professional and trustworthy?

Subconscious Influence: Which logo’s design and colours are more likely to influence your audience’s subconscious perceptions of your brand in a positive way?

Longevity and Timelessness

Timelessness: Which logo do you think will remain relevant and effective over time?

Modernity: Which logo (if any) do you feel might become outdated ?

Specific Elements

Typography: Which logo has more effective typography?

Symbolism: Do the symbols or icons used in either logo carry significant meaning for your brand?

Personal Preferences

Personal Preference: Which logo do you personally prefer and why?

Intuition: Does your gut feeling favour one logo over the other?

Please complete the questions below